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- 伊東由樹(いとう・ゆき) YUKI ITO
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カリスマアングラーとして世界各国で活躍するかたわら、公益財団法人日本デザイン振興会(旧通商産業省主催)グッドデザイン賞ではスポーツ用品業界屈指、驚異的な数の受賞歴をもつプロダクトデザイナーとしても名を馳せる。
□ グッドデザイン賞：受賞歴は20年以上にわたり、受賞作品数は200アイテムを超える
□欧州にて開催される世界三大デザインアワードとして知られる、
・iF デザインアワード：2018、2019、2020、2021、4年連続受賞。2024 年には、持続可能な高次元のフィッシングパフォーマンスを具現化すべく、天然由来成分・自然素材の「オーガニックファイバー」を世界で初めて導入したバスロッド「OOCHI X10」が受賞。
・Red Dotデザインアワード：2022年 フィッシングロッドとしてDestroyerと空海(Cookai)が世界で初めて受賞。エッセンの歴史的なツォルフェライン炭鉱業遺産群内にある「レッド・ドット・デザイン・ミュージアム」に展示された。Founder of Megabass, which set the standard for lure design and innovation in Japan. A world-wide angling personality and renowned product designer, Yuki Ito has won over 200 Good Design Awards from the Japan Institute of Design Promotion (formerly the Ministry of International Trade and Industry), one of the most prestigious awards in the industry.
□ Good Design Award: Over 20 years of award-winning history, with more than 200 award-winning products.
□ Among the three most prestigious design awards in the world, selected annually in Europe:
iF Design Award: Winner for four consecutive years (2018, 2019, 2020, and 2021). In 2024, the OROCHI X10 bass rod was recognized with an iF Design Award for utilizing naturally-derived “Organic Fiber” material in place of carbon fiber to achieve sustainable, high-performance fishing.
Red Dot Design Award: 2022, for the Destroyer P5 and Cookai, which were the first fishing rods in the world to win this award. They were exhibited at the Red Dot Design Museum in the historic Zollverein heritage site in Essen.
グッドデザイン賞とは
1957 年創設のグッドデザイン商品選定制度を継承する、日本を代表するデザインの評価とプロモーションの活動です。
国内外の多くの企業や団体が参加する世界的なデザイン賞として、暮らしの質の向上を図るとともに、社会の課題やテーマの解決にデザインを活かすことを目的に、毎年実施されています。受賞のシンボルである「G マーク」は優れたデザインの象徴として広く親しまれています。
https://www.g-mark.org/
What is the Good Design Award?
The Good Design Selection System has, since its inception in 1957, continued to recognize and promote the kinds of product designs that best represent Japan to the world. The awards are given annually and recognized globally, with many Japanese and non-Japanese companies and groups participating. The aim is to put design to work solving social issues and topics. The “G-Mark” that is the symbol of the award is widely recognized as a mark that distinguishes products that are well designed.
http://www.g-mark.org/
受賞年表
2023 OROCHI X10 SERIES
2023 GORHAM SERIES
2022 LIVE-X
2021 i-WING TRIPLE FRY
2021 VALKYRIE World Expedition
2020 DESTROYER SERIES
2019 TRIZA SERIES
2018 DESTROYER EVOLUZION
2018 I×I SHAD SERIES
2016 LBO SERIES
2015 ARMS SUPER LEGGERA
2015 i-JACK
2014 I-SLIDE
2013 ARMS CHALLENGE
2013 FX CRANK KNACKLE
2012 SILVER SHADOW XX
2012 PAGANI R100
2012 PAGANI AIR BAMBOO
2011 DESTROYER FASE III
2011 LIN 10 L/R
2010 OROCHI X4
2010 MONOBLOCK SERIES
2010 ZONDA 10 L/R
2009 一風竿
2009 Z CRANK X
2009 BALSAMAX
2009 DEEP-X300
2008 ARMS COMPLETE
2008 OROCHI
2008 XPOD
2008 SIGLETT
2007 ANTHRAX SERIES
2007 ZZ-DAX
2007 ZONK SERIES
2007 OROCHI JADEPYTHON
2007 DESTROYER KIRISAME
2006 DO-RUM
2006 XOR SILVER SHADOW
2004 DESTROYER
2004 TYPE-X
2003 VIOS SERIES
2003 FLAPSLAP
2003 POPMAX
2003 GRIFFON ZERO
2002 BAIT-X CONCEPT
2001 DESTROYER EVOLUZION
2001 VISION ONETEN
2001 V-3 BULLET SHAD
2001 DEEP-X 200T
2001 VISION Q-GO
2001 PROP DARTER 80
1999 GIANT DOG-X
1999 SR-X GRIFFON
1999 X-80 TRICK DARTER
1999 LIP IN BAIT
1998 V-FLAT
1997 LIVE-X LEVIATHAN
1997 POPX
2023 OROCHI X10 SERIES
2023 GORHAM SERIES
2022 LIVE-X
2021 i-WING TRIPLE FRY
2021 VALKYRIE World Expedition
2020 DESTROYER SERIES
2019 TRIZA SERIES
2018 DESTROYER EVOLUZION
2018 I×I SHAD SERIES
2016 LBO SERIES
2015 ARMS SUPER LEGGERA
2015 i-JACK
2014 I-SLIDE
2013 ARMS CHALLENGE
2013 FX CRANK KNACKLE
2012 SILVER SHADOW XX
2012 PAGANI R100
2012 PAGANI AIR BAMBOO
2011 DESTROYER FASE III
2011 LIN 10 L/R
2010 OROCHI X4
2010 MONOBLOCK SERIES
2010 ZONDA 10 L/R
2009 一風竿
2009 Z CRANK X
2009 BALSAMAX
2009 DEEP-X300
2008 ARMS COMPLETE
2008 OROCHI
2008 XPOD
2008 SIGLETT
2007 ANTHRAX SERIES
2007 ZZ-DAX
2007 ZONK SERIES
2007 OROCHI JADEPYTHON
2007 DESTROYER KIRISAME
2006 DO-RUM
2006 XOR SILVER SHADOW
2004 DESTROYER
2004 TYPE-X
2003 VIOS SERIES
2003 FLAPSLAP
2003 POPMAX
2003 GRIFFON ZERO
2002 BAIT-X CONCEPT
2001 DESTROYER EVOLUZION
2001 VISION ONETEN
2001 V-3 BULLET SHAD
2001 DEEP-X 200T
2001 VISION Q-GO
2001 PROP DARTER 80
1999 GIANT DOG-X
1999 SR-X GRIFFON
1999 X-80 TRICK DARTER
1999 LIP IN BAIT
1998 V-FLAT
1997 LIVE-X LEVIATHAN
1997 POPX
- 2024
- 海煙VSM SERIES
- 2023
- OROCHI X10 SERIES / GORHAM SERIES
- 2022
- LIVE-X
- 2021
- i-WING TRIPLE FRY / VALKYRIE World Expedition
- 2020
- DESTROYER SERIES
- 2019
- TRIZA SERIES
- 2018
- DESTROYER EVOLUZION (9機種) / I×I SHAD SERIES (2タイプ)
- 2016
- LBO SERIES（8タイプ）
- 2015
- ARMS SUPER LEGGERA / i-JACK
- 2014
- i-SLIDE
- 2013
- ARMS CHALLENGE / FX CRANK KNACKLE
- 2012
- SILVER SHADOW XX / PAGANI R100 / PAGANI AIR BAMBOO
- 2011
- DESTROYER FASE III / LIN 10 L/R
- 2010
- OROCHI X4 / MONOBLOCK SERIES /ZONDA 10 L/R
- 2009
- Z CRANK X / 一風竿 / BALSAMAX / DEEP-X300
- 2008
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XPOD / SIGLETT / OROCHI / ARMS
COMPLETE - 2007
- ANTHRAX SERIES / ZZ-DAX / ZONK SERIES / OROCHI JADEPYTHON / DESTROYER KIRISAME
- 2006
- DO-RUM / XOR SILVER SHADOW
- 2004
- DESTROYER / TYPE-X
- 2003
- FLAPSLAP / POPMAX / VIOS SERIES / GRIFFON ZERO
- 2002
- BAIT-X CONCEPT
- 2001
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〈中小企業庁長官特別賞〉
VISION ONETEN / DEEP-X 200T / V-3 BULLET SHAD / VISION Q-GO / PROP DARTER 80
DESTROYER EVOLUZION - 1999
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X-80 TRICK DARTER / LIP IN BAIT
SR-X GRIFFON / GIANT DOG-X - 1998
- V-FLAT
- 1997
- POPX / LIVE-X LEVIATHAN
iFデザインアワードとは
ハノーバー(独) を本拠地とするiF International Forum Design は、世界で最も長い歴史を持つ独立したデザイン団体で、毎年優れたデザインを選出し「iF デザインアワード」を授与しています。
国際的に権威のあるデザインアワードのひとつとして、またiF ロゴは優れたデザインの証として広く認知されており、この賞は、製品、パッケージング、コミュニケーション、サービスデザイン、アーキテクチャ、インテリア/ インテリア、プロフェッショナルコンセプト、ユーザーエクスペリエンス (UX)、ユーザーインターフェイス (UI) の9 つの分野で構成されています。受賞歴のあるすべての受賞デザインは、ifdesign.com で公開されています。
https://ifdesign.com/
What is iF Design award?
iF International Design (iFID), which is based in Hannover, Germany, is an independent design organization with the longest history in the world.
iFID selects superior designs every year and presents the “iF DESIGN AWARD” to the designers.
iF DESIGN AWARD has been internationally well-known as one of the prestigious design awards for over 67 years. Moreover, the iF logo is widely recognized as a symbol of great design. This award is composed of 9 fields: Products, Packaging, Communication, Service Design, Architecture, Interior/Interior, Professional Concept, User Experience(UX), User Interface(UI). All award-winning designs are open to the public on iF WORLD DESIGN.
https://ifdesign.com/
受賞年表
2021 DESTROYER SERIES
2020 TRIZA SERIES
2019 VALKYRIE SERIES
2018 ONETEN X
2018 GREATHUNTING SERIES
2018 DESTROYER SERIES
2021 DESTROYER SERIES
2020 TRIZA SERIES
2019 VALKYRIE SERIES
2018 ONETEN X
2018 GREATHUNTING SERIES
2018 DESTROYER SERIES
- 2024
- OROCHI X10 SERIES
- 2021
- DESTROYER SERIES
- 2020
- TRIZA SERIES / i-WING 135
- 2019
- VALKYRIE SERIES (全機種)
- 2018
- DESTROYER SERIES / ONETEN X SERIES / GREATHUNTING SERIES
レッドドット・デザインアワードとは
ドイツのノルトライン・ヴェストファーレン・デザインセンター（Design Zentrum Nordrhein Westfalen）が主催する国際的なデザイン賞で世界三大デザイン賞の一つとして有名です。
毎年世界60ヵ国以上の企業、ブランド、デザイナーによる約20,000件の作品群から選出される、権威ある賞です。受賞作品は、ドイツ・エッセンにある、ユネスコの世界遺産に登録されている歴史的な建造物、ツォルフェライン炭鉱業遺跡群内の「レッドドットデザインミュージアム」に世界最大規模のコンテンポラリーデザインとして展示されます。
https://www.red-dot.org/
What is the Red Dot Design Award?
The Red Dot Design Award is a design award given by the Design Zentrum Nordrhein Westfalen in Germany, and is considered one of the world’s top-three design awards. The awards are divided into three categories: Product Design, Brand & Communication Design, and Design Concept. The judging panel is made up of leading design experts. Each year, approximately 20,000 entries are received from companies, organizations, and designers in over 60 countries around the world.
The award is a prestigious prize. Winning projects are honored at a glamorous awards event where designers from around the world gather, and at the Red Dot Design Museum. The exhibit will be on display at The Red Dot Design Museum in Essen, Germany, located in the Zollverein, a UNESCO World Heritage Site. Located in the historical building of the former boiler house of the Rhine coal mining site, it is the largest contemporary design exhibition in the world.
https://www.red-dot.org/
受賞年表
2023 Greathunting HUNTSMAN
2022 Cookai SERIES
2022 DESTROYER SERIES
2023 Greathunting HUNTSMAN
2022 Cookai SERIES
2022 DESTROYER SERIES
- 2024
- OROCHI X10 SERIES
- 2023
- Greathunting HUNTSMAN
- 2022
- DESTROYER SERIES / Cookai SERIES